Renew Your Marketing Goals

Use this easy-to-follow guide to renew your goals and be successful in the new year!

Step 1: Define Your Goals

Figure out how many closings you need to reach your income goal for the new year.

1. How many closings did you have last year?
2. How much income did you generate last year?
3. How much income do you want to generate this year?
4. How many closings do you need to reach your goal income?

Step 2: Create a Marketing Action Plan

An action plan is a to-do list for a set period of time. It lists every activity you need to do to market yourself and your services to achieve your goals. Consistency is a key component of successful marketing. People must hear a message 11 times before they remember it. You’ll need to commit to a 360-degree approach to your marketing. That means using a variety of different methods to get your message out.

Here’s a simple example of an action plan for your marketing.

Monthly

• Direct mail to your farm
• Weekly calls to two people in your SOI
• Post three times weekly on social media
• Attend a local Chamber of Commerce meeting
• Attend an MLS or other real estate-related meeting
• Attend broker opens

Quarterly

• Send a newsletter to your SOI

Seasonally

• Holiday cards to SOI with a handwritten signature
• Attend your state’s national convention
• Walk your farm, so you are seen as being active and have a presence there, i.e. market reports, Fourth of July flags, pumpkins, etc.

Listings

• Send a Just Listed postcard to at least 50 homes surrounding the listed property
• Walk the immediate area with open-house door hangers or a neighbors-only open house
• Send a Just Sold postcard to at least 50 homes surrounding the listed property
• Mail a Just Sold postcard to your farm if the listing is outside of that farm
• Purchase property flyers for open houses and flyer boxes
• Purchase a property flyer sign with a scannable QR code leading to your website
• Purchase address riders for A-frame Signs for open houses
• Post through all stages of the listing process on social media using Social Share (Coming Soon, Just Listed, Open House, Pending, Sold)

Step 3: Select Your Marketing

To reach your goals, you need to nurture your existing clients and generate more leads. Select the marketing strategy to help you reach your goal income.

Products For Existing Clients

Keep clients up to date and remind homeowners you’re the agent who consistently closes listings in the neighborhood.

Market Shift Postcards

Get noticed and get potential leads with Market Shift postcards. Now more than ever, you need to get the attention of potential home sellers. These eye-catching postcards with the Home Estimate QR code capture curious sellers and allow you to follow up for a potential listing appointment.

Quarterly Sales Portfolio

This marketing piece can be mailed directly to your farm and has a bigger impact than a postcard. Remind homeowners you’re the agent who consistently closes listings in the neighborhood. Highlight your most impressive listings and sales from the past quarter with a Quarterly Sales Portfolio.

Products To Generate Leads

Ensure your contact details are current and you are engaging your online audience with current market news and fun topics!

Door Hangers

Using a Door Hanger showcases your brand and reminds homeowners who the dominant agent in the neighborhood is. Hand out a unique Door Hanger homeowners will keep long after you’ve dropped it off. It’s also the perfect way to follow up with potential clients and determine their real estate needs.

Business Cards

Make sure your business cards convey your professionalism and attention to detail. Order a business card you’ll be proud to hand to potential clients.

Social Media Content

Social Share helps you show you care with new real estate social media content for you to share and schedule throughout the year!

Step 4: Stick to the Plan & Reach Your Goals

Once you have your plan together, you’ll need to find ways to follow up with leads. For instance, with the Home Estimate QR code, you're notified when someone scans the code. A best practice is to follow up with a handwritten notecard along with your business card. You could also choose to include a mini-CMA.

If it’s buyer leads, you should have a different method, depending on how you obtained them. The key is to have a plan for both buyer and seller leads that is easy for you to repeat. Don't make it too difficult or time-consuming.

Your adherence to your plan and following up with leads will compel you to reach your goals.

 

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